How to boost your marketing & sales strategy?
Your marketing strategy covers the point of departure for all of your marketing efforts as it carries the positioning of you as a company, who you are, what you do, how you do it, and why. It’s offers important guidance for your corporate identity as a whole.
Marketing & Sales strategy: the 3 phases
Analysis phase
The analysis phase is a crucial step in developing an effective plan to promote and sell your product or service. It involves conducting research and gathering data.
- SWOT analysis
- Segmentation model development
- Competitive intelligence process
- Market intelligence improvement
- Market analysis
Decision phase
This phase involves using the insights gathered during the analysis phase to make key decisions about how to promote and sell your product or service.
- Marketing & Sales strategy
- Brand & communication positioning
- Digital marketing approach
- Channel strategy
- Customer management strategy
Planning phase
The planning phase is the process of defining the goals, objectives and tactics for achieving success in marketing and sales.
- Marketing planning
- Sales planning
- Sales & Marketing alignment
- Digital marketing plan
- Lead generation programs
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