4P square

Personal development plan

What is a personal learning passport?

1. Personal SWOT analysis

personal learning passport

During your first week of onboarding at 4P square, the Talent Development manager will discuss your personal learning passport. Consider this as a personal SWOT analysis to highlight:

  • What are your current strengths and weaknesses?
  • In which competence domains of an all-round marketeer do you want to gain more knowledge and professional expertise?

2. Personal initiatives

Personal learning passport

Once your strengths and weaknesses are knwown, your voice of the consultant will be heard. You can suggest for which competence domains of an all-round marketeer, you’d like to grow more knowledge during the next 12 months. 

In close cooperation with the Talent Development manager, you will determine which personal development initiatives such as trainings and acquiring certificates will be taken.

3. Follow-up meetings

Every year there are recurrent individual follow up meetings scheduled with you to monitor the progress of your personal learning passport.

In doing so, 4P square is able to transform every consultant into a T-shaped profile who is ready to tackle a wide range of marketing – and other business challenges.

Benefits for you as a consultant

4P consultants can actively participate in determining which competence domains they want to grow to become even more successfull in servicing clients.

Your personal learning passport allows you to permanently monitor your strengths and weaknesses.

4P square offers you the opportunity to actively invest in your personal development and hence create an added business value in every customer assignment.

The personal learning passport allows me to develop my knowledge and skills in the best possible way. It makes me a better consultant in the longer term.

Tiffany Dubois

Interested in becoming a marketing consultant?

In cooperation with Yungo and Starring Jane