Why graphic design is important in Marketing
We are currently living in a highly visual world. The apps we use, the social media posts we like, and the packaging of every product are all being carefully selected. Until recently, many entrepreneurs and decision-makers did not understand the importance of graphic design.
Slowly but surely time is starting to turn.
One starts to understand that when graphic design and marketing work closely together. One can accomplish phenomenal work. It can breathe (new) life into a brand and influence the customer’s decision-making process.
But why is graphic design so important?
As an entrepreneur or manager, it is crucial to reflect a positive image of your brand. In the past, companies only had to worry about the advertisements they created for television or the newspapers. But today it is more complicated. We are consuming different mediums every day and therefore it is important to stay active on socials every day.
Some reasons why graphic design is so important in marketing.
Create a unique brand
When graphic design and marketing work closely together they can help you create a unique brand that stands out from your competitors. As a result, customers and potential clients will become more familiar with your brand and more likely to make a purchase.
By creating a unique brand strategy, you can ensure that your brand will look consistent across all mediums.
From business cards, social media posts to even the design of your packaging. It’s all part of your unique brand strategy.
Recognizable consistent design elements are key
Having the right design approach will strengthen the credibility your brand needs to succeed. When creating new designs, it is important to have consistency between the previous visuals and to follow always the specific set of brand guidelines. If you suddenly use a different font, color, or tone of voice it can affect your brand image.
By using a set of brand guidelines you can ensure that all visual elements always look similar.
In addition, a consistent brand image creates a certain visual identity in the minds of your audience. It is important to create brand recognition that lasts much longer than the 10 seconds you get when people see your post on their timeline on social media. As the attention span decreases, the brand needs to make a visual impact to grab the attention of the right consumer and beat the competition.
Boosts your sales
If you create a pleasant and creative design, it can boost your sales significantly. Humans are visual creatures and love great designs or packaging.
But it doesn’t only stop at the tangible things.
You can also create consistent visuals for social media that enrich your target audience with new knowledge about the domain in which you are active. As a result, people will start following you and see your future posts pass by more often. Your designs should spread a positive vibe to your business, if so, it can influence the customer’s perspective to make a decision.
Eager to learn more about brand strategy? Find out how our experienced marketing & sales consultants can support you with branding.
About the author
Joyce Coronado is a Creative Digital Marketer with a passion for Brand Management, Video Marketing, and Graphic Design. She started her career as a B2B Marketing Manager for a start-up in the IT sector and quickly learned to cope with her large workload and responsibilities. For Joyce, it is important to be able to make a difference for her clients and will go all the way for that. She is a motivated consultant who is always willing to learn.
Want to know more about Joyce? Feel free to start a conversation with her on LinkedIn.
