What you need to know about Clubhouse

Clubhouse is an application where you can hold and listen to live conversations between individuals. You can compare it to a podcast. The only difference is that you can listen to a podcast at any time, while on Clubhouse’s conversations happen live and aren’t recorded for playback. As a result, many new listeners suffer from the FOMO (Fear Of Missing Out) phenomenon. If you aren’t attending a certain room, you miss what is happening. 

Anyone can create a group conversation about a certain topic and invite partners to join. You can schedule conversations, announce them, and listen in on conversations between others. 

As a marketer or business owner, this provides a great opportunity to brand yourself or the brand you work for as a go-to resource. 

The application used to be only available through the App Store. Meanwhile, Clubhouse is available on both Android and iOS and anyone can use the app.

In its early stage, you were able to download the application, but you did not have immediate access to Clubhouse. The developers chose that you could only join the platform if you had received an invitation from someone else. However, this changed. Nowadays, it is open to everyone, which means you no longer need an invite to join.

Through your Clubhouse bio you can tell what you want to be known for. What you include will determine how people find you via searches and the type of followers you will attract. 

I recommend you create an extended informational bio and include emojis to make it more attractive. Make sure to include basic information like where you work, your title, your expertise, and social media profiles. If you have launched a club on Clubhouse, I suggest adding this in your bio. 

To attract new followers, it is crucial to be active on the app and show up on stage. It might be attempting to jump into large rooms, but the chance of being noticed is very small. It is rather recommended to participate in rooms where the number is small. 

When choosing a room, it is extremely important to only enter those that are relevant to your industry and get to know people who often participate. By being more active and showing up consistently to those rooms, the hosts will likely pull you up onto the stage. People will discover your expertise and they will be more inclined to follow you. You will discover that by going on stage, you will gain more followers than by listening.  

Do you need help with a Corporate Clubhouse Strategy? 

Tell us about your Social Media challenge

Joyce Coronado is a Creative Digital Marketer with a passion for Brand Management, Video Marketing, and Graphic Design. She started her career as a B2B Marketing Manager for a start-up in the IT sector and quickly learned to cope with her large workload and responsibilities. For Joyce, it is important to be able to make a difference for her clients and will go all the way for that. She is a motivated consultant who is always willing to learn.  

 Want to know more about Joyce? Feel free to start a conversation with her on LinkedIn.