4P square and Ambassify: a synergistic collaboration
4P square and Ambassify: a synergistic collaboration
Introduction
In November 2022 4P square embarked on a fruitful collaboration with Ambassify, a SaaS (software as a service) company providing an online platform for companies to install employee advocacy and launch ambassador programs. Now, nearly a year into this partnership, it’s time to assess its impact and accomplishment.
Who is Ambassify?
Ambassify is an online platform and community that enables companies to engage their employees as brand ambassadors and stimulate internal and external ambassadorship. The ultimate goal of this is to amplify their social media marketing efforts and build and enhance their corporate and employer brand.
4P square and Ambassify crossed paths at the moment they were both looking for something: 4P square sought to enhance employee engagement and brand awareness, while Ambassify aimed to provide its current clientele with a comprehensive experience. This all-inclusive experience encompassed not only their software but also extended to offering guidance on the optimal integration of this software within their broader marketing strategy.
4P square as an active Ambassify user
At 4P square, we actively utilize Ambassify on a nearly weekly basis. As enthusiastic ambassadors, we strongly believe in the power and potential of this platform.
Each member of the 4P square community has its own Ambassify account, granting us access to the employer branding program. Participation in the program involves engaging with various campaigns shared by 4P square, such as sharing, liking, or commenting on the
content. By doing so, we earn loyalty points that can later be exchanged for exciting rewards, adding an extra layer of incentive to participate.
For us Ambassify is just an amazing way to stay closely connected to 4P square – even when working on an external project. Another significant benefit is that it equips us with practical knowledge about employer branding, which we can share with external clients. This synergy between internal engagement and external outreach makes Ambassify an extremely valuable tool where community building and marketing meet each other in the middle.
The synergistic effect
Renowned American author Mark Twain once described “synergy” as the “bonus achieved when things work together harmoniously.”. This statement perfectly encapsulates the partnership between Ambassify and 4P square. By combining the excellence of the Ambassify platform with the expertise of 4P square, a refreshing and potent collaboration emerged. This partnership yields exceptional benefits not only for 4P square and Ambassify themselves, but also, in turn, for their other partners and customers.
Ambassify, as a SaaS provider, offers a software solution that enables companies to activate their employee advocacy strategy. However, recognizing that many customers also seek experienced guidance in crafting the best strategy, the alliance with 4P square perfectly fills this void. Our experienced and highly skilled 4P square consultants, who are active users of the Ambassify platform, are well-equipped to provide the necessary advice and support to maximize the software’s potential.
The decision to formalize this partnership was driven by the desire to leverage the expertise of 4P square and the excellence of the Ambassify platform, creating a win-win scenario for all parties involved.
In times of hunting for multi-skilled employees, I firmly believe that success for our customers lies in the combination of both 4P square’s talented and hands-on consultants and the business savvy on employer branding present in the Ambassify platform. Therefore I’m convinced that magic comes through partnership between both.
What's up next?
Looking ahead, the accompanied journey of 4P square and Ambassify is far from over. Countless learning opportunities await, and the intention is to explore them to the fullest. We look forward to further optimize our partnership with Ambassify and to keep on reinforcing each other’s strengths. When 1 + 1 results in 3, the logical step is to continue together and explore new possibilities.
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About 4P square
In conclusion, 4P square is a highly reputable consulting firm in Belgium, specializing in marketing and sales consulting and interim management for over two decades. Their experienced consultants offer strategic advice to help clients overcome their marketing and sales challenges while increasing brand equity, revenue growth and cost control.
Additionally, 4P square provides quick solutions to talent needs by providing a consultant within 48 hours in most cases. The company strongly believes in expanding possibilities with clients and has a proven track record of being a preferred partner for companies of all sizes and industries.
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