How we Improved the Online Sales Planning and Execution for an Energy Providor

Context

After a struggling year in online marketing, the client started with a clean slate.

There was no online sales strategy, no online media strategy, no decent online channel management, measurement and existing partnerships needed to be revised and be updated.

Solutions for better online sales planning

• Set up an integrated digital sales strategy & tactical roadmap.
• Clean up & sharpen different digital sales channels.
• Set up monthly targets for different sales channels & match them with budgets.
• Revise and update current partnerships with online media networks.
• Set up the environment for a cutting edge online sales machine.
• Creation of first online marketing campaign within new strategy.
• Set up of precise measurement tools & actionable reporting.
• Implement online strategy across different online sales channels.
• Transfer of knowledge and tactics towards newly obtained online marketing team.

Results

• Online marketing & sales strategy and budgets were approved by MT.
• Tactical roadmap was implemented successfully within all online channels.
• Online media planning and media buying for Q1 completed.
• First campaign was online on the first of January 2012.
• Overshooting of the monthly online target by 20%.
• Adequate and actionable day-to-day, weekly and month reporting.
• Successful transfer of knowledge and tactics towards new team.