Why Human Technology Interaction is the Future of Marketing?

Let’s face it: machine learning, advanced robots and virtual reality are here and they’re not going anywhere. Instead of fighting the near future we should embrace it.

We are after all the designers and architects of these relationships between humans and technology. What does the future hold when it comes to human technology interaction?

Conversation and voice interaction will be the norm

Weinschenk started by explaining how people are social creatures. We have the desire to have relationships and to see ourselves in others.

Humans anthropomorphize, as Susan said. We project human characteristics on things that are not human. She gave the of example self-driving cars.

We don’t trust them yet because we don’t see any human characteristics in it. But if this car would talk to you in a human voice and even better has a name, we would trust the decisions the car makes more.

“Conversation and voice interaction will be the norm.” – Susan Weinschenk

The future of human-technology interaction is that people will have and want to have social relations with robots and machines.

Susan even said that we can expect that people will love and trust their robots and machines as much as or more than real people or pets. This is already happening, nowadays you can see the popularity of robots pets and dolls increasing significantly.

The value of humans will not disappear

We often get scared that technology and robots will take over our jobs. For most jobs, including information jobs, this will be the case.

They will be done by artificial intelligence and machines. But the value of humans will not disappear. The value of humans will be to ask the right questions and understand the emotional impact.

Human-technology interaction will be key to increase efficiency and to collaborate with other people.

We can prepare for human-technology interaction

We need to invest time and become familiar with the new technologies and the ones that are still to come.

Ask yourself how they could affect your product, service and the way you communicate and market to your audience.

Learn and improve your skills and knowledge in behavioural sciences, interviewing, communicating and understanding emotions and ask the right questions.