How to Build a Great Business Blog

While you can easily find articles on the internet about tips and tricks on building a great blog. There is one secret ingredient of creating a successful business, and that secret ingredient is… Purpose

Purpose

Nothing can differentiate you more than having a clear purpose: “what is your business”? The first step is writing your manifest by answering questions such as:

What is your goal and objective? Who are you willing to reach? What do you have to offer, to tell or to sell with your blog?

You can start a blog easily on any topic and make an income online. But what makes your blog successful is keeping the blog alive over time.

As David Aston once said: “Successful blogging is not about one time hits. It’s about building a loyal following over time.”

Make SEO a part of your business model

Another difficulty for many bloggers is gaining insights in the analytics. They need to realize most users click on the first few results of a search, and fewer make it past the first page.

You must make your website more findable through high ranking in search engines. Following tips for optimizing your SEO:

• Pick a powerhouse blogging platform(WordPress, Blogger, Tumblr)
• Identify keywords – think about the specific keywords or keyword phrases people are actually searching on.
• Check the speed of the blog and accessibility through different browsers.
• Get discovered via social media (Linkedin, Twitter, Facebook).  This will expose your business to a new audience and drive new traffic to your companies’ website. Develop sharing buttons to encourage citing your URL.
• Add calls-to-action to convert traffic into leads. You can do this by adding any content (Documents, slide shares, videos ..) on your blog for which people will be willing to exchange their information.
• Make your website’s navigation user-friendly as it can easily affect traffic and search engine rankings. Keep in mind that you want to help people find your content, not show them a new way to get around a website. Choose for a Flat site architecture – minimize the number of clicks; optimize your images; show your best content above the fold;
• Invest in analytics to keep track on how your readers navigate through your website. Can you attract readers and keep them on your website?

Blogging will continue having its role of creating the most important content creation, publication, and distribution strategies for companies online.