How to Brief a Web Agency when Shopping for a New Website?

Ok, your company needs a new website. Because … ? What do we see when looking at a website?

The design, the fancy CSS moves, the responsiveness on mobile devices and so on. Let the design be the final decision you take when implementing a website.

Like with any other project, there are several steps to take into account before you start. Defining the need for a new website will be the starting point.

As Simon Sinek keeps on repeating in his keynotes: “Start with WHY”.

Because in the end, you want your website to reflect your company’s added value, quality and main differentiators. It becomes the face of your endeavour.

How, where and when to start?

With an extended experience in marketing consulting, 4P square has compiled it’s knowledge on briefing webdesign vendors in the form of an RFP (Request for Proposal) template.

As a company and project owner, you want your future website to be a good investment, your partner to be reliable and your relationship to be prosperous.

This starts with a good definition of expectations, possibilities and budget.