How to prepare for Black Friday & Cyber Monday

First, you need to make sure that your website is user-friendly. You need to make sure that your desktop and mobile website work well, are attractive and easy to navigate. Thereby, the load time needs to be low as a slow website means no sales, and the check-out process needs to be tested and optimized. Finally, you can look at your product names and descriptions and make it even more eye-catching and accurate.

Secondly, you need to think about your advertising strategy. The goal is teasing customers the week – or even weeks – before Black Friday and Cyber Monday. This way, customers will know you are participating and that you are offering sales. Customers can already browse your website and look at all the products you are offering.

In addition, they can make their wishlist as they probably won’t have time the day itself to browse your whole website. Next, you can also tease people to subscribe by giving them an early access code. That gives you data and information about them, which is interesting to have on the day itself but also in the long term.

Thirdly, you need to come up with a promotional plan beforehand. Decide which products and services you want to promote, where you plan to advertise, and the types of deals you plan to offer. That makes it easier to plan your inventory, so you can stock up on your most popular items.

In terms of discount, you can look at what the competitors are doing and take time to review your pricing. Then you can decide which discounts you are going to offer. But keep in mind that the deals need to feel exclusive and that steep discounts attract new customers.

When Black Friday and Cyber Monday arrives, you need to focus on conversion. Customers need to be reminded to visit your website to enjoy the sales that you are offering. Thereby you can benefit from giving them a feeling of scarcity and urgency. By adding words like “Hurry up” on your ads, customers will feel an urgency to check out faster.

Silke is an enthusiastic marketeer, currently working as a Marketing Consultant at 4P square. She has a master in Communication and Business Economics. Silke has a passion for and knowledge of digital marketing and branding. She is analytical, result-driven and with her can-do attitude she is not afraid to take on new challenges.

Want to know more about Silke? Feel free to start a conversation with her on LinkedIn.