Sjoukje Willems, all-round marketer
Bio
Meet Sjoukje! She’s an all-round marketing professional with profound experience in project management, digital marketing and content marketing. She’s a digital native with a creative mindset, who can definitely support your company in achieving its marketing goals.
Looking for a customer driven, dynamic and creative marketing soul? Sjoukje to the rescue!
Key expertises
- Project management
- Digital marketing
- Content creation
- Social media management
- SEO
- B2B communications
- B2C communications
- Marketing automation
- Online advertising
- Creative design
Work experience
- 5 years
- IT
- Business Consulting
- Cosmetics
- E-commerce
- Retail
- Dutch native
- French (professional level)
- English (professional level)
Our available consultants
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Find the perfect match for your company on our available consultant page.
Emeline's blogposts
Consultant or Permanent Hire? The Right Marketing Choice for HR
Consultant or Permanent Hire? The Right Marketing Choice for HR In today’s dynamic job market, HR professionals face significant challenges in filling marketing vacancies. Labor market tightness, rapid technological advancements, and the demand for immediate results make the search for suitable candidates more complex than ever. According to ManpowerGroup’s annual survey, nearly 80% of companies struggle to fill specialized roles, including marketing positions. The Belgian job market for marketing profiles Data from the Labor Force Survey (LFS) published by Statbel shows that the employment rate in Belgium for the 20-64 age group reached 72.1% in 2023. This highlights a thriving but highly competitive job market, particularly in marketing. High-Demand Marketing RolesIT and digital marketing positions rank among the hardest to fill. Skills in digital marketing, data analytics, and technology are essential, making the following roles especially sought-after: (European) Product Manager Communication Manager Marketing Manager (EMEA) Brand Manager Digital Marketing Specialist Challenges for HR in the current market HR teams face three fundamental challenges when recruiting marketing talent: 1) Labor market tightness According to a report by Ariad Group, the demand for digital marketing professionals in Belgium surged significantly in 2024. While the need for these skills grows, the pool of
AI for Sales Prospecting: finding new customers in a digital world
AI for Sales Prospecting: finding new customers in a digital world It’s the buzzword of the moment: artificial intelligence. Everyone is talking about it, from tech experts to marketers, and companies are rapidly experimenting with the possibilities that AI offers. But what can AI really mean for business developers, hunters, and prospecting? How can this technology help them find new customers and improve their strategies? In this fast-changing market, where traditional methods often fall short, AI provides a range of innovative solutions. From analyzing customer behavior to automating outreach processes, the applications are endless. We will share some valuable insights on how to leverage AI to expand your customer base and enhance your competitive advantage. Want help finding new customers using AI? 6 Tips for Sales Prospecting with AI 💡Lead generation Lead generation platforms: Tools like LinkedIn Sales Navigator, the more traditional ZoomInfo (primarily focused on the U.S. market), and Clearbit (email-focused) utilize AI algorithms to provide detailed information about potential leads. Data enrichment: Tools like Hunter.io (the most widely used) and FindThatLead (starting at €37 per month) enrich lead information by finding contact details based on names and companies. 💡Automated lead segmentation AI can automatically segment your leads based
The future of Belgian food retail in 2025: key trends, challenges and opportunities
The future of Belgian food retail in 2025 Belgium’s food retail sector is rapidly evolving, influenced by: shifting consumer preferences the rise of digital shopping an increasing demand for sustainability. Retailers face the challenge of adapting to these changes while seizing the opportunities they present. Let’s explore together the key trends shaping the future of food retail in Belgium and how retailers can respond as we move toward 2025. Learn more about Tiffany Four key trends 1. Sustainability: from optional to essential Sustainability has transitioned from a competitive edge to a business necessity. Globally, 95% of consumers are trying to live more sustainably and expect the same from the brands they choose (according to NielsenIQ). Belgian retailers are responding by reducing waste, sourcing locally, and minimizing their carbon footprint. For example, Colruyt Group has embraced innovative farming methods like vertical farming, which uses less land and water while providing fresh produce year-round. This aligns with the growing consumer demand for locally produced and sustainably sourced food. However, there’s still room for improvement. Consumers often find it challenging to locate eco-friendly products, especially when shopping online. Retailers must ensure that sustainability information is easy to find and understand, both online and
SEO and B2B Pipeline Growth: 6 Steps to Create your Strategy
Maximizing Your B2B Sales Pipeline with Effective SEO Strategies In today’s competitive digital landscape, B2B companies must be proactive to stay ahead of the curve and drive consistent pipeline growth. With decision-makers dedicating more time to in-depth research, SEO has evolved from a nice-to-have to an essential strategy for long-term success. At 4P square, we understand that in B2B, visibility and authority aren’t just advantages—they’re necessities. In this article, we’ll guide you through SEO tactics that help companies (and mainly SMEs) to boost their pipeline, and we’ll share how you can start implementing these strategies to stay ahead of your competition. I want to build a winning SEO strategy Understanding the B2B Buyer Journey The B2B buyer journey is often long and complex, involving multiple stakeholders, decision-makers, and stages of research before any purchase is finalized. Unlike B2C buyers, who tend to make quick decisions, B2B buyers are highly deliberate and require substantial information to support their decision-making process. This journey can take months and is rarely linear, as buyers may return to earlier stages multiple times before progressing. The buyer journey typically unfolds in the following stages: Awareness or Research Stage: Buyers realize they have a problem or need.
8 Slimme Tips voor Startende Freelancers
8 tips voor startende freelancers Als je de sprong waagt naar het freelanceleven, sta je voor een opwindend avontuur vol vrijheid en mogelijkheden. Maar net als bij elke nieuwe onderneming, zijn er enkele belangrijke dingen om in gedachten te houden om succesvol te zijn. Hier zijn 8 slimme tips om je op weg te helpen naar een bloeiende freelancecarrière. 1. Ken je waarde Als freelancer is het cruciaal om te weten wat jouw vaardigheden en expertise waard zijn op de markt. Doe onderzoek naar de gangbare tarieven in jouw vakgebied en wees niet bang om een tarief te vragen dat recht doet aan jouw ervaring en kwalificaties. Het is essentieel om jezelf niet onder te waarderen. About the author Ontdek meer over Nadir 2. Bouw een sterke online aanwezigheid op In het digitale tijdperk is een professionele online aanwezigheid een must voor elke freelancer. Investeer in het opzetten van een website die jouw diensten en portfolio showcase. Daarnaast is het actief zijn op sociale media platforms zoals LinkedIn en Twitter een effectieve manier om jezelf te profileren en potentiële klanten aan te trekken 3. Wees proactief Wacht niet af tot opdrachten naar jou toe komen. Neem het heft in eigen
Zaria Parvez unveils the 10 commandments of creating a social-first brand
The 10 commandments of creating a social-first brand In a world that is constantly evolving, marketing strategies need to keep up with the pace of change. The recent BAM Marketing Congress featured a speaker who brought a fresh perspective to the table: Zaria Parvez, the mind behind the TikTok success of Duolingo. Parvez, a disruptor in the marketing world, shared her invaluable insights on creating a social-first brand. Her 10 commandments provide a roadmap for marketers navigating the complex landscape of today’s ever-changing market. 1. Embrace resourcefulness Parvez challenges the notion that groundbreaking ideas require an abundance of money. In fact, she asserts that most breakthroughs come from individuals with limited resources. The key is to foster creativity and innovation, proving that financial constraints can be a catalyst for success. About the author Learn more about Jennifer 2. Relevance knows no age Your age is not a barrier; it’s your relevance that truly matters. Staying current and adapting to trends is the real superpower. In a rapidly changing world, being relevant is about consistently reinventing oneself. 3. Underpromise and overdeliver Success lies in managing expectations. Parvez emphasizes the importance of underpromising and overdelivering, creating space for continuous testing and learning. This
