Géraldine Vanlancker, digital marketeer

Performance marketing is dead: A bold statement by Dhan Claes At the BAM Marketing Congress, Dhan Claes captured the attention with her statement “Performance Marketing is dead”. A bold statement, especially when it comes from an agency deeply rooted in a performance-oriented background. However, this declaration is not meant to bury the concept but to recognize the cracks in the system. Dhan Claes, from Semetis, delves into the pain points of performance marketing and the crucial need for a shift. Performance marketing: A definition According to Hubspot performance marketing is a digital marketing technique where marketers focus on performance and results solely. You set a performance goal and pay only when your goal is met. Such goals are often: Driving conversion Reach a number of clicks Fill out a form on your landingspage … About the author Learn more about Géraldine Discovering the performance plateau The agency Semetis, through observation and learning, identifies a common challenge faced by many brands: the performance plateau. This concept is well known in sports. An athlete for example is training and regardless of all the training, the athlete is not actually getting better performances. Brands, irrespective of size, industry, or business models, are grappling with