How to Write an Effective Press Release
In Public Relations press releases are very common and used offline as well as online. Here are some best practices you can consider in both cases.
What is a good moment to send out a press release?
- when there is a new product or service to announce.
- if you have a case study about how you helped a client or made a client money.
- when a new employee has been hired with extensive experience in your industry.
- if your company won an award or was recognized as a thought leader in the industry.
- when the company, product or service was reviewed favorably.
- if you want to give information to investors.
Your press release should engage readers and therefore should contain supporting media (hyperlinks, photos, videos, audio, social media facilities).
The content is the most important part. After you covered all the details you may concern about the length. Ideal is 400-500 words.
The format of a press release consist of these parts:
- Headline
- Summary
- Location & dateline
- Body
- About you
- Media contact information
- Closing
To stand out in the crowd you should follow the advice above, be available for questions (include your phone number, email address) and make it simple.
Make it easy for publishers, bloggers and journalists to publish your story by providing a media kit with a high resolution logo, a company profile & history, executive biographies with head shots, product or service information with product photos.
