Laurens De Clercq, digital marketeer
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"The key to success is to focus on goals, not obstacles."
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Key expertises
- Corporate marketing
- Project coordination
- Campaign management
- Online advertising
- Content optimisation
- Social media management
- Copywriting
Work experience
- 1-2 years
- Big four
- Retail
Bio
Laurens De Clercq is an allround marketing consultant with experience in communication, social media management, digital marketing initiatives and project management. He is a digital native, driven, dynamic, communicative, eager to learn, creative and empathic.
Languages:
- Dutch native
- English
- French
Fun facts:
- Playing chess
- Watching series
- Long walks
Laurens' blogposts
History
- Strategy & Planning
- Development & Execution
- Monitoring & Reporting
- B2B marketing
- Social advertising (Fb, IG, Tiktok, Snapchat)
- Project management (in the team and on European level)
- Creatives management (assetlists, feedback, follow up, shoots)
- Performance marketing (look at performance campaigns, make recommendations and implement those)
- B2C marketing
- Social media management (social posting, content calendar)
- SEO
- Content creation (copywriting, asset creation)
- Webdesign (Drupal, Woocommerce, WordPress, Wix)
- Google Analytics
- Marketing Automation (Sharpspring certified)
- SEA
- E-mail Automation (Sharpspring, mailchimp)
- B2B marketing
- Datamining (used for later strategy creation)
- Creation of a marketing proposal pitch/idea
- Content creation (blog/social media/ content calendar)
- Market expansion Research for France and Belgium
- B2C and B2B marketing