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We are looking for a Digital Marketing Consultant:

Responsibilities:Create and maintain generic dashboards that will enable colleagues from marketing or management to monitor how our channels and campaigns perform over time: define the business requirements with the marketing colleagues

  • Conceptualize the different dashboards
  • Depending on the technical constraints, build & implement those dashboards and/or lead the development team that will build & implement them
  • In parallel, track the performance of the  channels (websites, social media, e-mails, etc.)in terms of traffic (volume, frequency, etc.)and relevance to current marketing initiatives or  commercial objectives
  • Use measures and statistical results of our channels and campaigns to suggest the changes or steps needed to optimize performance in the following areas : content;information architecture;user interfaces;customer experience; search engine optimization;…
  • Help the different channel managers and campaign managers to embed ‘data’ in their projects or campaigns:To define the right KPIs according to the project or campaign objectives, and to analyze the report and translate data & numbers into marketing insights and actionable optimization plans

Skills:

  • You have the ability to think analytically and logically and are able to develop a holistic, yet detailed approach.
  • You are able to clearly communicate technical analysis to a business audience.
  • You are meticulous and highly organized in your work.
  • Customer oriented and immune to stress
  • Creative and solution oriented
  • Proactive and flexible
  • Easy communicator and excellent collaboration with internal clients
  • Team spirit
  • Multi-tasking
  • You have experience with at least one of the following Web & Mobile Analytics tools: Adobe Analytics, Google, Comscore, Webtrends, etc.