Emeline Delporte, digital marketer

ChatGPT Introduction to ChatGPT ChatGPT is a new AI tool launched in november 2022 by Californian company OpenAi. It is a tool that has been trained by a lot of text data (books, websites, articles,…). Because of this training, chatGPT is capable of answering your questions with a text that is coherent and contextually relevant. It is the fastest growing app in the world, with 25 million users per day.   Because of this smart tool, there was rapidly a question raised, whether we as marketers should see chatGPT as a threat or an opportunity? About the author Learn more about Pieter-Jan Opportunities for Marketers To answer the question above: marketers should see this new tool as a opportunity, more than a threat. It can help you with different tasks, for example it can answer questions about certain topics, but it can also generate a text with particular words you want, or help you with grammatical questions.  Some other marketing aspects chatGPT can help you with: Your marketing plan For example, ask for a template or examples to help you build your marketing plan.  Content marketing ChatGPT can give you ideas for the perfect content that focusses on the right target

3 marketing trends to watch out for in 2023 Introduction As the marketing landscape continues to evolve, marketers must keep up to date with the latest marketing trends. In 2023, marketers are embracing innovative approaches to engage and captivate their target audience. In this blog, we’ll explore three emerging marketing trends that are set to make a significant impact in 2023. 1. Personalized Experiences Nowadays personalization is a must. Customers expect tailored experiences that go in line with their preferences and need. Advanced data analytics and artificial intelligence (AI) help gain valuable insights so marketers can create personalized campaigns. This can be personalized content, product recommendations, and targeted advertisements. More brands are making use of customized experiences across multiple touchpoints, such as chatbots, social media, and mobile apps. Personalization helps foster stronger customer relationships, drive customer loyalty, and increase conversion rates. About the author Learn more about Gabriella 2. User-Generated Content (UGC) UGC continues to be a valuable marketing trend in 2023. Customers trust recommendations and experiences from other users more than traditional advertising. Marketers are encouraging customers to share content related to their brand, such as reviews, testimonials and sharing posts or videos on their social media. UGC builds

Employer Branding: revolutionize your recruitment Introduction In today’s competitive job market, employer branding is essential for attracting the best talent. It involves creating a positive workplace culture, offering opportunities for growth, and communicating core values to potential and current employees. It doesn’t only improve your company’s reputation it will help you reduce turnover rates and increase overall productivity. Our 4P square model helps businesses develop a unique strategy aligned with their core values. In this blog post, we’ll explore the benefits of employer branding and how our model can help you optimize your recruitment process. The impact of employer branding Employer branding has a significant impact on both attracting new talent and retaining quality employees. When done well, it can help a company stand out to potential candidates, improving the talent pool of applicants and making it easier to hire the best talent. Studies have shown that it can reduce: The cost per hire by 50% Turnover by 70% Additionally, employer branding can have a positive impact on employee engagement, productivity, and overall brand reputation. Neglecting it can result in missed opportunities and negative consequences for the organization. Why Employer Branding is crucial In Belgium, the number of job vacancies

How to prepare for parental leave? Preparing your team for an employee going on parental leave is an essential part of maintaining a positive work environment. When a valued employee takes parental leave, it can be a challenge to manage the workload. Is your team ready to offer parental leave and continue business as usual? We’ve got some important insights for you to keep in mind.   Sit down and chat with the soon-to-be parent When employees announce they are expecting a baby, it’s important to congratulate them and show your support. Letting them know that their workplace is supportive and accommodating can go a long way in reducing stress and creating a positive work-life balance.  Arrange a meeting between HR, the expectant parent and you, the manager. During this meeting, it’s important to explain the company’s parental leave policy to the employee. In Belgium, a mother-to-be is given a minimum of 15 weeks maternity leave and the father-to-be is given a minimum of 20 days parental leave.     About the author Learn more about Céline If your company has any other policies on parental leave, you must clearly explain them at this meeting and further discuss how the next few weeks

Burn-out & Bore-out: symptoms & preventing But what is it? The media has been using the terms burn-out and bore-out more frequently in recent years. Burn-out is a syndrome involving both psychological and physical symptoms. It is usually caused by too much stress at work, people no longer have a sense of rest. Research from Securex shows that since COVID-19, 60% more people are at risk of burn-out. Bore-out is the opposite. The word really says it all, people are bored in terms of work. People with bore-out do not get enough stimuli and challenges at work which makes them bored. They find their jobs meaningless and pointless. According to research, also by Securex, 5% of employees are at risk of experiencing this. About the author Learn more about Laurens Symptoms of Burn-out Burn-out is a state of emotional, mental, and physical exhaustion caused by prolonged periods of stress or excessive workload. It is a growing concern in today’s fast-paced work environment, where individuals may feel overwhelmed and unable to cope with the demands of their job. Symptoms of burn-out are: Fatigue No energy No motivation Concentration problems Frustrated Headache Symptoms of Bore-out Bore-out is a condition that can result