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Jolien | Marketing consultant | 4P square

Jolien started working as a Marketing Consultant 4 years ago at 4P square. Discover her story and learn more about her journey and experience.

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Can you introduce yourself briefly?

Hi, I’m Jolien. I’m a Marketing Consultant at 4P square for four years now. I graduated with a Master’s degree in business communication. After, I specialized in E-commerce by working at a young online webshop for luxury timepieces.

I was quickly attracted to become a marketing consultant. That’s why I was thrilled when 4P square welcomed me in 2017 to become part of their lovely team.

Are you also interested in becoming a 4P square consultant?

Check our current vacancies

“The world is a book and those who don’t travel read only one page.”

What has been your most challenging project as marketing consultant?

My most challenging project at 4P square was when I took the role of Marketing and PR Coordinator in a Belgian publishing company

I had no knowledge of this industry. However, as a consultant, you learned how to integrate and adapt very quickly to different environments. 

After working intensively there for more than 6 months, I can say the publishing industry is one of the most exciting industries I have worked for.

What are your strongpoints? & Where do you still want to grow in?​

Being a consultant at 4P square allowed me to gather a lot of experience in different industries.

Furthermore, I have a first track record in E-Marketing and Marcom Campaign management. On top of that, I’m pretty experienced in creating lead generation campaigns, PR management, copywriting and even public speaking.

Of course, as a marketeer, I’m aware the industry is continually changing. There are continuously new tactics or emerging trends. There’s always something new to discover. Luckily 4P square offers all resources to fill in the gaps in our skillset. 

What skillset does a 4P marketing consultant need to be successful?

Go out of your comfort zone

Changing from job title and moving from one company to another every 4 to 5 months is challenging. Besides, moving means starting over again. For my part, if you don’t like to get out of your comfort zone, maybe you are not the right fit.

Be quick and flexible

 To be a successful consultant has to be flexible and quick at learning new things. For example, when moving across industries, you have to know the company’s jargon, systems, and even culture to deliver added value as quickly as possible. 

What gives you the most energy in your marketing consultancy position?​

Consultancy may be one of the most rewarding professions. As a consultant, I can help other companies prepare, lead or implement marketing projects.

In each project, I can bring in knowledge and experience gathered from previous missions or industries. But, moreover, I can always bring in a fresh, open-minded outlook, which is highly appreciated by clients. That’s really rewarding. 

What has triggered you to become a marketing consultant?

That’s an easy question. I’m highly passionate about marketing and communication. That’s why being a marketing consultant allows me to constantly learn and work on my marketing skills. 

I’m always up to date with the latest marketing best practices. In addition, by moving across industries and projects, I’m learning at a much quicker pace than if I would be working within a defined role and industry. This gives me everyday energy. 

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“Being a marketing consultant allows me to constantly learn and work on my marketing skills.”


About the author

Jolien is a passionate Digital Marketer with strong analytical and writing skills. Experienced in E-marketing, MarCom and Campaign management. She is a team player with an empathic approach focused on quality. Currently, she works at Brussels Airport as a Market Development Consultant.

Want to know more about Jolien? Feel free to start a conversation with her on LinkedIn.

In cooperation with Yungo and Starring Jane

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