What were your main activities?
First of all, I was in charge of the social media and editorial calendar. On top of that, I worked on multiple recruitment and sales campaigns. For instance, I participated in strategic brainstorms and assisted in creating automated marketing flows. I also did a lot content creation, which I really enjoyed.
How did you experience working at the internal marketing team?
Even though I’ve only been here for one month, it feels like I’ve learned so much. I must admit that at first, I was a bit overwhelmed. I mean, this is my first real job. Luckily, thanks to my manager Paul, I have learned to be very organized. Right now, I feel confident about my work and get a lot of satisfaction from it. I’m looking forward to my first assignment, but I’m definitely going to miss it here.
What are the three most important lessons you've learned?
For content creation, the internal marketing team often relies on other consultants to deliver new material. Most of the time they are very busy and hard to reach, so it’s essential to contact them well in advance. That way, even in unforeseen circumstances, you will have enough time to create quality content.
At the internal marketing team, you will be working on multiple projects at the same time. On top of that, you have to remember that at some point, you’ll have to pass on your work to someone else. Therefore, you have to make sure that files are labelled clearly and stored logically from the get go. This will allow you to steer clear from chaos and confusion, and ensure a smooth work transfer at the end of your project.
Test and retest
One of the most vital lessons I have learned so far, is the importance of continuously testing your marketing automation flows. Even if you think everything is ready to go, you will discover flaws in 99% of the cases. Therefore, with every minor change you make, always make sure to check if everything still works properly. By doing so, you will avoid wasting precious time and resources.
About the author
Kim is a passionate, driven and creative marketing consultant. She is particularly interested in content creation and strategic marketing communication. After completing her Masters in Corporate Communications at KU Leuven, she recently kicked off her career as a Marketing Officer at Securex.
Want to know more about Kim? Feel free to connect on LinkedIn.