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Go to market officer private banking

Introduce yourself?

Hello, my name is Sarah Slembrouck and I am currently working as a Marketing Consultant for 4p square for about a 1.5 year by now. The reason why I choose this job is because I get to facilitate certain projects in different industries which allows me to gain a lot of experience and knowledge. In short, it is a constant learning curve which is very exciting, and it enables me to grow as a marketing professional.

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What does your project entail?

I am a Go to Market Officer in the squad Private Banking & Wealth Management for our client. I am currently working on an important strategic project.

My main role is:

  • To coordinate all the necessary deliverables from a to z
  • Listen to stakeholders
  • Identify the needs of the deliverable
  • Define the content with the project team
  • Make proposals for validation and briefings for agencies and so on.

It is also key to have a very good overview of planning of the deliverables and their deadlines.

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Describe your team and explain what you like the most about being part of that team.

Our squad consists of a Product Owner and several Go to Market Officers. What I love about our team is that everyone is kind, the atmosphere is friendly and we can have a laugh from time to time. The thing I value the most is that I feel there is a safe space to ask questions as everyone is always ready to help.

What are the 3 most important takeaways for you?

  1. Stakeholder Management.
  2. Project Management + very strict follow-up on your back planning.
  3. Well written proposals / briefings are key.

If you could start all over again, what would you do differently with what you have learnt by now.

To ask more specific, in-depth questions in the beginning of the project. Thanks to that I would have a quicker grasp on the material and deliverables, which will lead to faster results as a go to market officer in private banking.

About the author

Sarah is an energetic, flexible and motivated Marketeer with experience in brand marketing, trade marketing, promotion marketing, marketing communication & email marketing. Moreover, she has a strong background in retail project management that allowed her to acquire excellent project management, organizational & communication skills.

Want to know more about Sarah? Feel free to start a conversation with her on LinkedIn.

Sarah Slembrouck

Marketing Consultant

Marketing Coordinator - Brand Marketeer

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