COVID-19 will undoubtedly impact our work and movement for the foreseeable future, leaving many of us with extra time on our hands. It’s a great chance to learn something new or brush up your skills. Many companies and institutions are now offering free online marketing courses. Here are 7 of the best we found.
First on the list has to be Google. Through its Digital Garage, Google has already been offering free online courses for a long time. Courses cover a wide range of topics, from the fundamentals of digital marketing to social psychology, and vary in length from under 2 hours to over 20 hours. Some end with a certificate, while others offer interesting information you can work through as you wish. All courses provide interesting video tutorials and easy-to-implement tips. And with 126 courses in total, you’re sure to find enough to pique your interest and enrich your mind during the lockdown.
2. The Trusted Voice
Want to learn more about LinkedIn marketing? Then The Trusted Voice’s free LinkedIn Marketing Course is just what you need – just sign up on their website and you can download the course. This company specialises in offering training in creative storytelling and marketing strategies, and also provide other useful free resources for everything from personal branding to content creation.
If you want to improve your blogging skills, then Ahrefs is the source for you. They offer a very interesting free Blogging for business course on how to improve your blogging and writing skills and get your blog past 100k monthly visitors. The course consists of 10 tutorials, with a total of almost five hours of learning. A great way to learn how to make your content really work for your business.
Moz is the expert on Search Engine Optimization (SEO). In their SEO Learning Center you can find out everything that’s worth knowing, from on-site SEO to crawling and site audits. Whether you’re a beginner or in need of advanced tactics, you’re sure to find what you need – beginners can follow a one-hour introduction to SEO, and there are also in-depth courses for the experienced marketers. Moz is the perfect source for gaining or fine-tuning your SEO skills and help grow your business during this period.
5. The Harmon Brothers
Video has become one of the most important ways to advertise and promote your company. So, acquiring the skills you need to create the perfect viral video will serve you now and long into the future. The Harmon Brothers are offering a practical course on how to write viral video scripts. The course is also free but there is one condition: you must agree to social distancing!
Another interesting course is from the Canva Design School. Graphic design is a key component in the marketing world. It helps you to build your brand identity and brand recognition. Just check out their platform and enjoy the fun and easy-to-learn tutorials about graphic design.
7. Ivy League classes
We saved the best for last. Has it always been your dream to go to an Ivy League school like Harvard, Yale or Princeton? Most us don’t have the opportunity, time or money. But now there’s a better way: during the Covid-19 lockdown, the eight Ivy League colleges are offering a wide range of online courses for free. There are many different themes to choose from, including business but also science, art, law and many more. A unique chance during this lockdown. Take a look at their platform for full details.
With these seven platforms you can really improve your marketing and business skills. Whether you are interested in SEO, blogging or design, there is something interesting for every marketer! If you find yourself with time to spare during this period, take advantage and identify what skills will be most valuable for you. Everything we’ve mentioned here is free. Just click on the links to find out more.