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Introduction to ChatGPT

ChatGPT is a new AI tool launched in november 2022 by Californian company OpenAi. It is a tool that has been trained by a lot of text data (books, websites, articles,…). Because of this training, chatGPT is capable of answering your questions with a text that is coherent and contextually relevant. It is the fastest growing app in the world, with 25 million users per day.  

Because of this smart tool, there was rapidly a question raised, whether we as marketers should see chatGPT as a threat or an opportunity?

Opportunities for Marketers

To answer the question above: marketers should see this new tool as a opportunity, more than a threat. It can help you with different tasks, for example it can answer questions about certain topics, but it can also generate a text with particular words you want, or help you with grammatical questions. 

Some other marketing aspects chatGPT can help you with:

  • Your marketing plan

For example, ask for a template or examples to help you build your marketing plan.

ChatGPT can give you ideas for the perfect content that focusses on the right target group. This is possible because the tool analyses all the trends and data in the market. For example, to find the perfect subject for a blogpost. 

Making your website SEO proof can take a long time. But SEO.AI is a tool that can help you with that. First it will do a keyword research, the tool will find 100-1000 relevant words to use. It will also take cost-per-click into account. Next the AI tool will also suggest SEO proof content to put on your website, with a SEO proof paragraph. Besides that, the tool will also analyze competitors, and give you gaps. 

As a company it is important to grow, but that is difficult. ChatGPT can help you with this problem. All you need to do is just ask for ideas, focused on your industry.

Threats for Marketers

There are also some properties of chatGPT that should be taken into account as a marketer, but everybody should be careful about this. 

  • Misinterpretation the message, for example: you try to be humorous, but chatGPT doens’t pick up the intended tone. This can lead to a response that is inappropiate. 
  • Privacy: chatGPT has the ability to analyze large amounts of data, including personal information. 
  • Lack of empathy: it is imporant to know that chatGPT is an AI tool, that is why the tool doens’t have human emotions or empathy. So it is difficult for the tool to respond appropriately to customers who may be experiencing emotional distress for example. 
  • Unintended bias: chatGPT is trained with a lot of training data. It is possible that this data can potentially contain biases or prejudices. 
  • Inaccurate response: chatGPT is not infallible and may provide inaccurate or misleading responses.

Download whitepaper

Learn more about chatGPT, what a prompt is and why it is an opportunity for you to use this tool. In addition, many examples are used so that you become a real expert in using the AI tool. 

Discover the opportunities and threats of this innovative technology by downloading our free whitepaper!

  • Understand what chatGPT and a prompt is
  • Let chatGPT help you with your marketing
  • Some aspects to consider when using chatGPT

About 4P square

In conclusion, 4P square is a highly reputable consulting firm in Belgium, specializing in marketing and sales consulting and interim management for over two decades. Their experienced consultants offer strategic advice to help clients overcome their marketing and sales challenges while increasing brand equity, revenue growth and cost control.

Additionally, 4P square provides quick solutions to talent needs by providing a consultant within 48 hours in 80% of the cases. The company strongly believes in expanding possibilities with clients and has a proven track record of being a preferred partner for medium sized and large companies in diverse industries.

Contact 4P square today to become a next success story.

  • Gain insights and strategies to tackle your marketing and sales challenges
  • Learn how to increase brand equity and revenue while controlling costs
  • Access valuable information from industry experts at no cost

In cooperation with Yungo and Starring Jane

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