Can your marketing strategy increase sales in the automotive industry?
It is no secret that the automotive industry has been following traditional marketing techniques for quite a while now.
Reaching the right audience at the right time is still a struggle car dealers are facing every day.
With customers spending less time in the actual showroom, it is crucial to capture their attention online to make more business.
Here are 3 tips to get you started.
1. Target the right audience
The good news is that almost every car dealer is on Facebook and some of them are exploring channels like Instagram or LinkedIn as well.
However, they are not yet taking advantage of social media as an advertising channel.
Knowing that people are twice as likely to click on car ads as compared to other ads, the advantages can be huge.
When audiences are thoroughly targeted, social advertising can be used to target (potential) customers at each stage of the customer journey.
2. Create word of mouth
According to Nielsen, 92% of people trust recommendations from people they know over any other type of advertising.
Online reviews are important for customers today.
Wouldn’t it be great if your happy customers could convince new customers to choose for your dealership?
Therefore, it’s important to encourage happy customers to leave short reviews on your website, social media, Google…
Unfortunately, customers are more likely to spread bad rather than positive experiences.
Should this happen, always make sure to respond and check whether there is something you can do to turn the bad review into a positive experience after all.
3. Improve your visibility
Search engines play a major role in the car buying process.
Traditionally people search on Google during the ‘which car should I buy?’ moment.
So, you better rank high in the search results at this point.
According to Google, being visible in the early research phases will have a significant impact on visits to your showroom.