5G has been creating lots of buzz for quite a while now. While the general population is curious about the improved internet connection, which may be as 100 times faster than 4G, marketers are eager to learn more about the impact of 5G on (digital) marketing.
Mark Melling, Head of RYOT EMEA, said that 5G is “a revolutionary new foundational tech” during last year’s BAM Marketing Congress. Based on his keynote speech, we listed 3 major impacts of 5G on digital marketing.
1. Augmented and Virtual Reality at large scale
Augmented Reality (AR) is a trend we all want to see a lot more, because combined with Virtual Reality (VR), it can really draw consumers into your brand’s world.
So we are happy to say that 5G will definitely be a catalyst to make engaging AR and VR advertising at large scale happen.
And that is something many marketers – including us – are waiting for.
Well executed Extended Reality (XR) ad experiences can definitely help build emotional connections motivating customers to buy your brand, and increase their brand loyalty.
2. Dynamic and creative advertising
5G will impact the advertising industry in various ways.
The most significant, will be the rise of video as most consumed content. Since 5G will speed up load times as never seen before, that should not come as a surprise.
Okay, 4G is fast, but not that fast. 5G could boost device speeds twenty-two fold from 45Mbps leading to response times of only milliseconds.
That means more and high-quality video creation but also allows deeper exploration of AR and VR. According to Melling, with 5G, companies will move from a 2D to a 3D digital world.
3. Enhanced location services
Location services have improved over the last few years leading us to think there is only limited room for growth. However, with 5G, the possibilities to source and deliver location-based data to millions of devices will increase significantly.
Customers will even have better location services available allowing brands to develop location-based ad strategies.
With 5G you have access to all information you need for navigation purposes and, 5G will enhance the future in automotive, allowing to develop 5G autonomous vehicles.