According to market research firm TechNavio, the artificial intelligence and machine learning market in the US is expected to grow at a compound annual growth rate of about 50% through 2021.
“It’s those who understand how to use AI in new ways, to create new mindsets and paradigms, that will instill a competitive advantage that wasn’t there before,” according to Brian Solis, author and principal analyst at Altimeter.
We’ve entered the age of deep learning, and with human guidance, AI is finally reaching its true potential. Today, the technology IBM dreamed about in 1956 takes the form of AI platforms like Watson Marketing.
And now is the right time to truly harness the power of AI and put it to work for business success.
Products like Customer Experience Analytics let marketers visualise the customer journey and identify areas where consumers might be experiencing friction.
Companies get a more complete view of the customer journey, which they can then optimise to improve customer engagement and conversion rates.
Since it’s delivered through a single, unified interface, IBM Watson Customer Experience Analytics makes gaining actionable intelligence a seamless process for brands.